My Work

My work examples primarily consist of assignments I have completed throughout my time at Kent State University.

Advertising Campaigns

For my Advertising Campaigns class, my team and I constructed a campaign with the main objective of raising brand awareness for  Jamba Energy in the Northeast US. I was mainly responsible for selecting which cities and media we should spend our budget on and the rationale behind it. I also aided in many other aspects of campaign development, including the consumer profile.

Law of Advertising and PR